The analysis of a HTML document text is based on several factors.
Max. points: Defines the maximum number of points for Keyword meta tags (including its sub-entries). It is recommended to leave the value at 100 and choose a higher value for weighting.
Weighting: Defines weighting for Description meta tag (including its sub-entries). This value is multiplied by the value in Max. points and thus defines the total number of points for the respective main entry.
Defines the intervals for the display of hints in the report and therefore
should not be changed.
Amount of characters (length): Defines rating for the number of characters, which is an important criteria for items like title or keywords.
Capitalization: Defines rating for capitalization. Here you can specify how, for example, exaggerated capitalization is to be rated.
Repetitions value: Defines rating for frequency of word repetitions. This entry allows you, for example, to rate inadmissible repetitions of certain words.
percentage: Defines rating for keyword frequency.
Ranking Toolbox performs additional checks for the "Text" item.
Number of graphics
Graphics without ALT tag
Graphics with empty ALT tag
Use of frames, but no no-frame are
Number of misleading links (only if the corresponding option is selected in the Optimization rating system options dialog box)