Usually, a query in a search engine produces hundreds or even thousands of results. Of those results the ten most relevant are displayed first.
Of course, everyone who has a website wants to be among the top ten of the results listing, because most users find the result they have been looking for in this top ten. If a website is listed on position eleven or below, users normally do not visit it.
Therefore make sure that you follow the following advice:
Select strategic keywords - Think about what terms your possible visitors would enter into a search service to find your site.
Position your keywords correctly - Make sure your strategic keywords appear at important positions on your websites. Pay special attention to the page title.
Pay attention to relevance - It is important that your keywords refer to the content of your website.
Avoid elements which may cause difficulties - For example, use HTML links instead of image map links.
Use meta tags - Meta tags can help to avoid problems with tables, frames, and other difficult elements. In addition, they can help you control descriptions of your website in services which use them.
Do not cheat search services - Search services may trace your tricks and ban your website.