Low tech method

There are different methods to create bridge pages. The low tech method is to create and then submit a page for a specific word combination. Some people take this one step further, and create pages for each individual word combination and search engine.

Usually, the problem with such pages is that they tend to be rather general. You can easily copy and edit them, and then submit them from your own site to increase traffic through imitation. In addition, pages may be so similar that they are treated as copies and deleted from the result listings.

A further problem is that users are not taken to the actual target page. We assume you are searching for 'golf clubs' and the bridge page is displayed. You click through the page but you cannot find enough details. To get to the actual content page, webmasters normally use a larger 'Click here' link or a meta refresh. Actually, this is where the name bridge or jump page comes from, as these pages bridge the gap between entry and target page. Some search engines no longer accept pages with a too quick meta refresh to reduce the misuse of bridge pages. To avoid this, webmasters sometimes submit an 'ordinary' page and replace it with a bridge page once they have reached a certain ranking. This is referred to as 'code swapping', which is sometimes also used to hinder others from finding out how a good ranking has been achieved. The disadvantage is that ranking can worsen again, as the engine may come back and index the bridge page.

Note: Simply removing meta tags from a page does not guarantee a good ranking. In fact, resubmitting the page from a different location can worsen the position of the initial page.