Basics 4: Use tag <title>, meta tags and file robots.txt

All search engines search the <title> tag to generate result listings! However, there are many websites without a proper title. In addition, use the meta tags "description" and "keywords". If a page only deals with the topic "elephant", it is advisable to use only this as keywords meta tag. Create a file robots.txt. It helps search engine robots to index your site properly.