What is a bridge or entry page?

Sometimes, webmasters are advised to submit so-called 'bridge' or 'entry' pages to search engines to increase traffic. In the following paragraphs, we will explain how these pages are implemented technically, and which problems they may cause.

Bridge pages are created to improve results when searching for certain word combinations. They are also known as portal, jump or gateway pages. No matter how you call them, their characteristics are that they are primarily created for search engines and not for humans.