Analyzing search services

In the last part of this tutorial, you learn how to analyze the search results of search engines in order to determine why a certain website is higher ranked than another one. Click Analysis/Search engines analysis in the navigation bar and proceed as follows:

  1. Select a search service from the drop down menu.

  2. In the Keywords field, enter the keywords you want to check. 

TIP: Using the analysis tool, you want to achieve general knowledge about search engines. Therefore, the result does not depend on the keyword (criteria which are valid for the keyword 'house' will also be valid for the keyword 'garden').

Many keywords are 'much sought-after' and that is why many webmasters 'hide' the content of their websites, or make their websites only available to specific robots, when they achieved high ranking at a search engine.

For this reason, you'll probably get misleading results when you use keywords like 'software' or 'holiday' for the search engines analysis. It is recommended to use extraordinary keywords, like for example, 'astronaut food' or 'brain surgery'.

  1. In the Max. matches to scan  field, specify the number of matches to scan.

  2. Click the Scan results button. As soon as the results have been retrieved by the program, you'll find the matches in Available URL(s).

  3. Select one entry of the results and click the Quick Analysis button to analyze the most important sections or click the Detailed Analysis button to perform a detailed analysis.

  4. The important criteria will then be displayed in a table. These criteria help you to determine the differences between the selected matches.

This completes the tutorial. You now know the most important functions of Ranking Toolbox. If you have questions concerning the functions or if you are interested in other features of the program, refer to the Online help or your manual.