Viewing optimization report

After having analyzed the desired HTML document, you get a detailed report of your analysis in the Optimization/Optimization analysis program section.

1. On the Analysis tab, you find an overview of the analysis. From the URLs field select a URL for which you wish to view the overview.

2. Select the Document information tab, to get information about the URL selected in the URLs field.

3. If you want to know which areas necessarily need to be revised, click the Hints and Warnings tab.

4. From the drop down menu Keyword, select the keyword for which you wish to view the report.

5. You will then get a detailed report. In the following you find an overview of the parts of the report:

• Summary: Here you find a summary of the occurrence of the keyword in all elements of the HTML document.
  The result of this rating can be interesting, because you will see the distribution of the keywords in a document. This can be especially interesting if you analyze a well-positioned website to see how the keywords are distributed there.

• Refresh value: It is a common mistake to use many domains which quickly lead to a 'target domain', for example: <META HTTP-EQUIV="Refresh" CONTENT="1;URL=http://www.mysite.com">
  In such cases, search engines consider your website as not relevant and ban it.

• Document name: Here, you get the results of the document name analysis. It would be best if the name of a document contains the keyword that refers to the main topic of the document. For example, if the main topic of the document is 'apple pie', the document name should contain the word 'apple pie'.

• Title tag: Here, you'll get the results of the title analysis. It would be best if the title of a document contains the keyword that refers to the main topic of the document. For example, if the main topic of the document is 'apple pie' the title should contain the word 'apple pie'.
  
  There are other criteria a good title should fulfil: The number of characters should be correct, there should be no exaggerated word repetitions and too much capitalization for titles.

• Description meta tag: Here, you'll get the results of the description meta tag analysis. It would be best if the description meta tag contains the keyword that refers to the main topic of the document. For example, if the main topic of the document is 'apple pie', the description meta tag should contain the word 'apple pie'.
  
  There are other criteria that should be fulfilled: The number of characters should be correct, there should be no exaggerated word repetitions and too much capitalization.

• Keywords meta tag: Here, you'll get the results of the keywords meta tag analysis. It would be best if the keywords meta tag contains the keyword that refers to the main topic of the document. For example, if the main topic of the document is 'apple pie' the keywords meta tag should contain the word 'apple pie'.
  
  There are other criteria that should be fulfilled: The number of characters should be correct, there should be no exaggerated word repetitions and too much capitalization.

• Text: Here, you'll get the results of the document text analysis. It would be best if the document text contains the keyword several times that refers to the main topic of the document. For example, if the main topic of the document is 'apple pie', the document text should contain the word 'apple pie'.
   

NOTE: Areas that you have deactivated in the Optimization rating system options dialog box, do not appear in the report.

In the next section you learn how to optimize your website using the Optimization wizard.